YG on Story Behind His 4HUNNID Brand

With his musical career reaching new creative and commercial heights, YG is deciding to devote and invest his time, energy and money into another high-profile artistic venture: fashion. Specifically, YG has linked up with Gavin McNeill for the 4HUNNID brand.

Having already spent a few years building 4HUNNID and fine-tuning their approach to clothing, YG and Gavin McNeill are taking the lessons they have learned and steering their label in new, exciting directions. To find out what currently motivates them and what they have planned for the future, HYPEBEAST decided to join the 4HUNNID family as they presented their latest major seasonal offering.

Inside the A$AP Mob Cozy Tapes Vol. 2 Listening Party

On the eve of the release of A$AP Mob’s Cozy Tapes Vol. 2: Too Cozy, HYPEBEAST joined the crew in New York City to get an early listen of the Mob’s second studio album. A$AP Rocky, A$AP Ferg, A$AP Ant, A$AP Nast, and the Cozy Boys introduced the tracks one-by-one before letting them play through. Flacko and Ferg had the intimate setting jumping, reciting lines from soon to be hit tracks like ‘Please Shut up’ featuring Gucci Mane, and ‘Frat Rules’ featuring Playboi Carti and Big Sean.

They sat down with the Harlem troupe to talk about how the 17-track album came together, how AWGE is the ghetto Google and how rappers need to invest their money. For the full A$AP Mob interview and an exclusive look inside the private listening party, check out the video below.

A Closer Look at the KAWS X Air Jordan 4

The KAWS Jordan 4 is primarily made up of premium gray suede. The collaborative design features a glow-in-the-dark outsole and KAWS’ signature “XX” logo on the heel and lace tips and comes complete with custom footbeds and subtle embroidery throughout. The design even comes accompanied by special hangtags and packaging while “KAWS” branding graces the inside of the tongue on the left shoe in place of the usual “AIR JORDAN”.

Take a closer look at the video below via HYPEBEAST.

Soulja Boy Goes off on Chris Brown, Mike Tyson, Kanye West, Shia LeBeouf, Migos & Lil Yachty

It’s been nearly ten years since Soulja Boy released his breakthrough smash hit, ‘Crank That,’ which dropped back in May of 2007. While a majority of his snap music contemporaries have since vanished from pop culture and music, Soulja Boy — real name DeAndre Cortez Way — continues to make news headlines throughout the years. Whether it is due to dropping hundreds of songs, linking up with (and occasionally signing) the hottest up-and-coming artists, inking multi-million dollar deals with on-flight gambling organizations, or beefing with big-name celebrities like Chris Brown, Shia Labeouf and others, the self-proclaimed King of the Internet has been working hard to stay on top.

For HYPEBEAST TV’s latest episode, they linked up with Soulja Boy to speak on his forthcoming music projects, new music with Drake, Post Malone and more, his SODMG brand and forthcoming sneaker line SBeezy Lights, recent feuds and highly-anticipated boxing match with Chris Brown. Fortunately, the 26-year-old rap mogul was gracious enough to be on his “f*ck everybody” vibe,” expressing everything that was on his mind regarding his recent situations. Soulja goes off on Chris Brown, Mike Tyson, Kanye West, Shia LeBeouf, Migos, Lil Yachty and more. Watch the monologue above. Draco.

Video: A Closer Look at the adidas Originals YEEZY Boost 350 V2

As the adidas YEEZY BOOST 350 V2 in a “SOLAR RED/STEEPLE GRAY/BELUGA” colorway get set to launch in a few days, HYPEBRAST gives us a closer look at the highly-anticipated shoe.

Video: Ronnie Fieg Gives us a Tour of the New KITH x Nike New York City Pop-Up

Its more than a store, it’s an experience; the Swoosh has joined forces with KITH to deliver a unique retail moment. In collaboration with Snarkitecture, you’ll find co-branded KITH x Nike sneaker boxes that make up the space’s sneaker wall as well as being display mounts for Olympic themed footwear dubbed, the “Medal Stand.” In addition, you’ll find a KITH Treats section making its first stop in Manhattan, with its original location being at KITH’s Brooklyn Shop.

Video: DJ Esco Talks Finding His Way, Creative Process & More

Hypebeast sat down with DJ Esco for an interview and talk everything from finding his way, his creative process and much more.

Video: John Mayer’s Cover Shoot for HYPEBEAST Magazine Issue 14

HYPEBEAST Magazine’s “The Artisanal Issue” focuses on the concept of quality and all that it encompasses. Behind all well-made products are passionate individuals, devoted to their craft and determined to improve and progress. For HYPEBEAST’s fourteenth issue they speak to a handpicked group of individuals they believe to be dedicated to their trade and the product they release to the world. They kick things off with John Mayer as the face of this issue. Unbeknownst to some, John is a collector of “artisanal” products including vintage guitars, luxury watches and of course, visvim clothing.

Video: Mack Wilds Sheds Light on New York’s Intimate Influence on His Multi-Faceted Career

The name Mack Wilds may ring a bell when one thinks of hit shows such as 90210 as Dixon Wilson and The Wire’s older brother figure Michael Lee, but the New York native offers more than the talent of changing roles on screen. Wilds finds himself dipping into the music industry’s pop music sector, with hit songs such as “Love In The 90’z” and “Own It” on his debut album New York: A Love Story. In a collaborative effort with adidas Originals, Hypebeast journey to a selection of special spots with Staten Island’s own Mack Wilds to seek where he receives his inspiration within one of the world’s biggest melting pots. From mentioning his love for being cozy in style to his interest in exploring working behind the scenes of music and the acting world, the only limit is the sky for this young man of many talents.

Video: OVO R&B Duo Majid Jordan’s Formula to Stage Presence

From a U of T dorm room to national stages and beyond — Canadian singers Majid Jordan have a humbling success story that continues to challenge their room for growth. Bolstered by label compatriots like Noah “40” Shebib, Oliver El-Khatib and more friends from the OVO camp, the duo released their self-titled debut album Majid Jordan as well as a new remix to their Drake-featured song, ‘My Love.’ Since then they’ve only been rapidly gaining traction around the globe for their velvety voices and smooth R&B tracks, but the duo still find themselves experimenting with their style and sound. Hypebeast caught up with Majid Jordan in LA to discuss their perception of the movement brewing in Toronto’s creative scene and how comfort is key in personal style.

Video: Dave East Sheds Light on Harlem’s Inspirational Heartbeat

Harlem’s lyrical native Dave East is more than just an artist behind a microphone, and coming from one of New York’s most cultured areas in Harlem provides the Mass Appeal artist with a different type of edge to his career. Crediting his personal experiences to his creative process, you’ll find Dave East along Harlem’s popular 125th Street looking for essential pieces to add to his personal wardrobe, when he’s not in his natural studio setting, of course. Throughout the introspective video in collaboration with adidas Originals, Dave East showcases the essence of Harlem and how it influences more than just his music.

Video: Pusha T Talks G.O.O.D. Music’s Influence on Today’s Culture

With names such as Kanye West, Travis Scott, Big Sean and John Legend on its roster, it’s hard to argue that G.O.O.D. Music is one of, if not the most influential music label on the planet. Not only has the imprint churned out countless hit records, but its unique approach to visual presentations and live performances have redefined what it means to be a music label. On a recent trip to Las Vegas, Hypebeast caught up with G.O.O.D. Music head Pusha T to talk about the company’s influence on today’s culture, and how it has managed to elevate the industry’s standard to where it is today. He also shares with Hypebeast his approach to the label’s shows and listening parties, and what he hopes to accomplish with Play Cloths.